What is the 10' 4' rule?

The 10' 4' rule is a critical guideline for creating a welcoming atmosphere in a restaurant setting. The first part of the rule, which emphasizes making eye contact and smiling from a distance of 10 feet, serves to convey warmth and attentiveness to guests as they approach. This initial interaction helps in establishing a positive first impression and makes the guests feel acknowledged even before they reach the host station.

When a guest comes within 4 feet, the next step is to greet them verbally. This greeting further enhances hospitality, signaling that they are valued and that the staff is ready to assist them.

By combining these two elements of non-verbal and verbal communication, the 10' 4' rule effectively lays the foundation for strong customer service and can contribute significantly to a guest’s overall dining experience. It is a practical approach that helps hosts to engage with customers right from the moment they arrive at the restaurant.